快科技8月23日消息,据Carscoops报道,奥迪与上汽专为中国市场打造的两款电动车AUDI E5 Sportback和E7X,近日通过平行进口商Auto China登陆德国市场销售。 (ECNS) -- Major Chinese airlines, including Air China, China Eastern Airlines, China Southern Airlines and Sichuan Airlines, have introduced paid in-flight meal options on domestic routes, ranging from affordable snacks to premium platters costing several hundred yuan, as carriers seek to diversify their catering services. Economic analyst Pan Helin said the move is being driven by several factors. Paid meal services are already a well-established business model in other transport sectors, while offering passengers more choices can also help airlines increase brand exposure through social media. In addition, in-flight catering has long faced cost pressures, and paid services could help turn catering from a cost burden into a potential source of revenue. A survey showed that ticket prices account for 34% of passengers' decision-making when booking flights, while in-flight meals account for just 6%. However, passengers said they were willing to pay an average of $27 more for higher-quality meals, a finding Pan said reflects increasingly diverse passenger preferences. While budget-conscious travelers may be reluctant to pay extra for meals, others, including business travelers, content creators and social media users, may be willing to spend more for an enhanced dining experience, Pan noted. The China Air Transport Association has said that free economy-class meals will not be eliminated despite the expansion of paid options. However, Pan said some adjustments to complimentary meal services may be unavoidable from a business perspective. He suggested four measures to prevent excessive downgrading of free meals: establishing clear basic meal standards, improving cost transparency, introducing third-party catering companies into the supply chain, and clearly distinguishing between basic and premium meal services. Looking ahead, Pan said the future of paid in-flight meals lies not in luxury, but in offering trendy and visually appealing choices that cater to social media-savvy travelers. Airlines could also provide more diverse options, including vegetarian, low-calorie and liquid meals. He suggested that carriers could source local specialties from stopover airports or collaborate with lifestyle brands and intellectual properties on selected routes. Ultimately, paid in-flight meals should focus on meeting passengers' changing preferences rather than simply charging higher prices, Pan said. (By Tang Yuxian)

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即便算上运费、认证等一系列成本,价格直接翻倍,依然比奥迪在德国本土销售的同级电动车便宜一大截。
具体来看,E5 Sportback在德国售价59980欧元,约合人民币47万元,而它在国内的起步价仅20.59万元。尺寸更大的E7X SUV德国起售价72900欧元,约合57万元,国内起售价则是26.98万元。
进口商Auto China负责在中国采购车辆、运抵德国并完成当地认证上牌,这家公司的业务还包括小米、理想和上汽系车型的平行进口。价格翻倍之后,这两款车的性价比依然能打,E5 Sportback搭载双电机,最大功率776马力,而奥迪自家的S6 Sportback e-tron起步价99500欧元,动力却只有543马力。定位接近E7X的奥迪SQ6 e-tron起售价93800欧元,无论豪华感还是价格都不占优。要知道,E5 Sportback全系标配800V平台、激光雷达和59英寸贯穿屏,还拿过中国年度车大奖,产品力是经过全球最卷市场验证的。不过这桩买卖并非没有风险,奥迪完全可以诉诸法律阻止此类销售,2023年就有先例,德国一家进口商引入20辆中国版大众ID.6,经过漫长的法律程序后被勒令全部销毁。并未,即便奥迪不出手,车主也很难获得官方售后和维修支持。有意思的是,过去十几年平行进口车的方向一直是把欧美市场的便宜豪车运进中国,如今彻底反了过来。德国人造的车在中国研发、中国生产,再被德国人自己花双倍价钱买回去,哪怕翻倍还比本土便宜。

B | 这一幕,才是德国汽车工业最不愿看到的现实。